Legal
Privacy notice
Last updated 1 July 2026
How we collect, use and protect personal information about our guests, members, diners and visitors, under the UK GDPR and the Data Protection Act 2018.
Who we are
Elite Casino Hotels (London) Limited (“Elite Casino Hotels”, “we”) is the controller of personal data collected through this website and at the hotel, restaurants, spa, gym and gaming rooms at 12–16 Cavendish Row, Mayfair, London, W1J 7AL. We are registered in England and Wales under company number 09872341. Our data protection officer may be reached at dpo@elitecasinohotels.com.
What we collect
Information you give us
- Your name, contact details, and the details of anyone travelling or dining with you.
- Reservation details: dates, room type, rate plan, table times, treatments and class places.
- Payment card details, taken over the telephone or through our secure payment provider — we never store full card numbers on our own systems.
- Preferences and requests: pillow choice, newspaper, dietary requirements, occasions, accessibility needs.
- Health information you choose to give us before a spa treatment or a fitness class.
- Correspondence, feedback and, where you consent, marketing preferences.
Information we collect automatically
- Device and browser details, pages visited, and the cookies described in our cookie policy.
- CCTV images in public areas of the house, retained for a limited period for security.
- Gaming-floor records required by our licence, including identification and play history.
Why we use it
- To perform our contract with you — reservations, membership, dining, spa and gym.
- To keep the house and its guests safe — legitimate interests, including CCTV and access control.
- To send you marketing — your consent. We never send gambling marketing to anyone under 18, to anyone who has self-excluded, or to anyone who has asked us to stop.
Gaming, anti-money-laundering and identity checks
As the holder of a casino operating licence we must verify identity and, in some cases, the source of funds of those who play. This processing is necessary to comply with the law. We may share information with the Gambling Commission, law-enforcement and SENSE where required.
How long we keep it
Reservation records are kept for six years. Gaming records are kept for the period required by our licence. CCTV is typically overwritten within thirty days unless an incident is under review.
Your rights
You may ask for a copy of your data, correction, erasure, restriction or portability, and you may object to processing based on legitimate interests. Write to dpo@elitecasinohotels.com. You may also complain to the Information Commissioner's Office.
Cookies
See our cookie policy. Categories in use: Strictly necessary; Analytics & performance; Advertising & social; Personalisation.
Questions: reservations@elitecasinohotels.com · Contact